Why Do People Use Questionable Treatments?

Anti-establishment appeal. For philosophical or emotional reasons, some patients do not trust the medical establishment.

Novelty value. Many patients are captivated by treatments that seem unusual, exciting, or cutting-edge. The more unbelievable, the better.

Desperation. If conventional medicine cannot alleviate a health problem, some people turn to untested treatments as a last resort.

The treatment "sounds" scientific. Pseudo-medical treatments may include detailed charts and diagrams, use lots of numbers, or incorporate complex terminology that reminds people of science.

"Mechanically," the machine works. Some questionable devices make sounds, have bright lights, or vibrate. This can create the illusion that the treatment must have some medical benefits as well.

Open-ended results. Many questionable devices target minor complaints, cyclical problems, or subjective ailments. When patients feel better on their own, they might credit the device.

Circular reasoning. If ailments persist, patients may rationalize that would feel even worse if they stopped using the treatment.

Testimonials and credentials. Patients may trust anecdotal evidence without checking the legitimacy of these claims. In some cases, well-meaning physicians endorse treatments that turn out to be unreliable.

Unknown hazards. The dangerous side effects of some treatments are unknown until long after they hit the market.